ROI Calculator

Missed revenue from unanswered calls.

Enter the missed calls or inbound leads you already see, the share that become customers, and a typical job value. 1APP multiplies those entries into a monthly and yearly figure. You can add a separate line for past customers. Nothing here is an outside benchmark or a statement of what a system will produce.

Your details

Name *

Email *

Phone Optional

Missed calls or inbound leads

Average missed calls or missed inbound leads per week *

A typical week. Include calls that were not answered and other inbound leads that were not picked up.

Call-to-customer rate (%) *

The share of those missed calls or leads that you believe become paying customers. Use your own figure.

Average job value ($) *

Past customers Optional

Leave this blank if you only want the missed-call estimate. The reactivation rate is a number you consider realistic. This page does not suggest one.

Number of past customers

Reactivation rate you consider realistic (%)

Average job value ($)

Leave blank to use the average job value from the missed-call section.

The estimate is calculated in your browser from what you enter. Missed-call revenue is missed calls or leads per week × your call-to-customer rate × average job value × 52 weeks. The monthly figure is that year divided by 12. Past customers, if you fill them in, are number of past customers × the reactivation rate you enter × average job value, counted once.